Veröffentliche Beiträge in “PR-Tools”

OK - I have to admit: It is a little late but I finally returned home and now have the opportunity to state my thoughts on the Euroblog 2007 Conference in Ghent. Together with Prof. Dr. Thomas Pleil I attended the conference and we held a presentation on our latest semester project "Approaches of Companies in Germany to the Social Web - 15 Case Studies". The complete studies will be published in July 2007 by the German UVK-Verlag.
I found it very interesting, that the results of most of the other presenters covered very closely with ours. A main issue in the corporate world concerning Social Software seems to be the implementation in the overall PR-strategy. This might be the reason, why rather one-directional tools like Audio- and Videopodcasts are preferred by bigger companies. Also most companies still seem to rely on external help as a result of lack of own knowledge concerning Social Software. If you are bored reading about the results - have a look at the interview, Philippe Borremans did with the three Euroblog 2007 survey researchers Philip Young, Ansgar Zerfass and Swaran Sandhu. Very nice and interesting people by the way, as I found out in Ghent pubs after the official programme. But what are my overall learnings from this Conference, you might ask. Well here they are: